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| WhoBob WhatPants?' Special is Number-One Entertainment Show with Total Viewers; Tops with Kids and Tweens NEW YORK, Oct. 15 /PRNewswire/ -- Nickelodeon's precocious porous pal soaked up nearly 8 million total viewers with the premiere of the SpongeBob SquarePants' "WhoBob What Pants?" (Monday, Oct. 13, 8 p.m. [ET/PT]) television special. Ranking as the top entertainment show with total viewers (P2+) and the number-one program on broadcast and cable television for the night with all kids and tweens, the half-hour TV event earned the network triple-digit gains over last year's like time period among all demos. Ratings highlights for SpongeBob SquarePants' "WhoBob WhatPants?" include: The half-hour SpongeBob special drew 7.7 million total viewers, a +225% increase over last year's like time period. "WhoBob WhatPants?" was the number-one entertainment show with total viewers (P2+) and the number-one telecast on all of broadcast and ad-supported cable television for the night (Oct. 13, 8 p.m.) with kid and tween demos. The special episode garnered triple-digit increases with all core kid and tween demos, averaging a 11.8/4.1 million kids 2-11 (up +189%); a 12.7/2.7 million kids 6-11 (up +152%), and a 10.8/2.3 million (up +168%) tweens 9-14. A new SpongeBob-themed Game of the Week, "WhoBob WhatPants?," on http://www.nick.com generated 2.6 million game plays, ranking as the number-one game on the site since launch and the number-two Game of the Week for the entire year (Source: Omniture SiteCatalyst 10/2/08-10/12/0  .TurboNick, Nickelodeon's broadband video player, also featured a special playlist of dedicated SpongeBob content, including a "WhoBob WhatPants?" video that generated 2.2 million streams since its Oct. 12 launch on Nick.com. (Source: Omniture SiteCatalyst 10/2/08-10/12/0 Leading up to the "WhoBob WhatPants?" premiere, the SpongeBob message board ranked as number-one for the week of Oct. 6, with 46,000 unique visitors. |
SpongeBob has done it again!
Edited on 10/15/2008 7:02pm
