I am a devouted SpongeBob fan, so I never miss a single episode when it premieres. However, Nickelodeon recently has been started to air new episodes early Saturday mornings. I mean, seriously, I like to sleep in during Saturday mornings, but I had to wake up at 7:30 this morning, just to watch the new episodes that were airing. I don't think Nick has done this since the show started in 1999, but I guess they decided to go back to it. I mean, how do they expect the show to keep getting good ratings if they're airing it at a time that even little kids don't get up on. It does not match SpongeBob's demographic at all. I'm okay with them airing a new episode every week, but why can't it be Friday nights again?
Also, why didn't they air any promos for the new episodes that just premiered? Usually, they go all-out with advertising when it comes to SpongeBob.